Virtual Asset Investment SNS League of Traders "Providing Transparency for Enjoyable Investment" [Cointerview]

League of Traders: Bringing Transparency and Fun to Crypto

"Crypto's biggest challenges are rooted in the industry's lack of transparency. League of Traders is addressing this by providing users with tools and data that help them make smarter investment decisions," said John-Ting Li, co-founder and CEO of the crypto social trading platform.

"The biggest shortcoming in the virtual asset (cryptocurrency) market is transparency. We aim to provide transparency to virtual asset investors, allowing them to make more enjoyable and evidence-based investments."

League of Traders is a social trading platform that allows users to track and share real-time trading data across multiple exchanges. At the time of publication, League of Traders has amassed 150,000 users worldwide, with over 40,000 monthly active users and a monthly trading volume of approximately 15 billion USD, highlighting its impressive scale.

A key feature of the platform is the global ranking of top traders, allowing users to see how traders from leading exchanges achieve success by analyzing their portfolios. Users can connect both domestic exchanges like Upbit and Bithumb, as well as global giants such as Binance, OKX, BitMEX, and Bybit, fostering a vibrant community where traders can learn and compete. By leveraging aggregated data, the platform offers a range of features designed to enhance the overall investment experience.

irtual Asset Investment is Difficult for Everyone at First... Transparency is Key"

Minkyu Cho and John-Ting Li started their business together after meeting as exchange students at National Taiwan University. Minkyu Cho, who was in his fourth year at Seoul National University majoring in Industrial Engineering, and John-Ting Li, who was studying at the Royal Institute of Technology in Sweden, went to National Taiwan University as exchange students in 2013, where they shared ideas about entrepreneurship. After returning to their respective universities and graduating, the two CEOs first started a business together in 2017 with the advertising analysis platform 'Diana'. They then launched virtual asset-related businesses such as Dexeos in 2018 and League of Traders in 2020, seizing opportunities in Web3.

Regarding the development background of League of Traders, they wanted to highlight the value of information in investment and how crucial it is. John-Ting Li said, "When I first started investing in virtual assets, there were many difficult aspects. Watching global traders at the time, I wanted to refer to their portfolios and learn their investment methods. I developed League of Traders to create a platform for people like me."

The core value of League of Traders, reflecting the values of the two CEOs, is transparency. John-Ting Li emphasized, "While blockchain technology is open and transparent, the virtual asset trading market still lacks transparency in many areas. For example, exchanges do not disclose which investors have traded how much virtual assets. The information gap caused by this lack of transparency can be a significant challenge in virtual asset investment." He added, "Incorrect information can lead to substantial investment losses, so data-based transparency is necessary. League of Traders delivers portfolio-based data through the space of SNS."

So far, it seems to have effectively targeted the needs of investors. As of 2024, League of Traders has secured 150,000 total users and over 40,000 monthly active users (MAU). Additionally, the monthly virtual asset trading volume of League of Traders users reaching 20 trillion won also indicates the platform's scale.

The reason League of Traders could secure so many users is analyzed to be due to its portfolio integration feature, which differentiates it from other platforms. Minkyu Cho explained, "While information can be obtained from other platforms like Reddit and Twitter, I believe the reliability of information is crucial in investment. At League of Traders, every user has a kind of certificate in the form of a portfolio, which differentiates it from other platforms in terms of reliability."

"Dreaming of a Platform Where All Investors Can Enjoy with Various Features"

Currently, the features provided by League of Traders include ▲Leaderboard, ▲Portfolio Integration, ▲Timeline, and ▲Copy Trading. These diverse services reflect the intention to actively support all users. Within League of Traders, there are various investor groups ranging from beginners in virtual asset investment to professional traders known as veterans.

The most essential features among them are the Leaderboard and Portfolio Integration. As mentioned earlier, Portfolio Integration is a feature that allows users to view the virtual assets they hold at global exchanges in one place, forming the foundation of the services League of Traders is developing.

The Leaderboard is a space where users can see the investors with the highest portfolio returns within League of Traders. By clicking on the profiles of the top-ranked investors, users can find out which exchanges they are using, which virtual assets they are investing in, and what strategies they are employing for trading. Additionally, users can continuously follow their portfolios through the subscription feature.

The Timeline, which has recently gained popularity within the platform, is a space where investors can post their content, similar to Instagram or X (Twitter). In particular, at League of Traders, users receive a daily investment report on their investment returns, and recently, sharing this on the Timeline has become a cultural trend.

Meanwhile, Copy Trading is a feature that beginners might find interesting. Copy Trading allows users to follow the investment methods of 'investment masters' with high returns. Users can select a Copy Leader they want to follow from the Leaderboard, and then trades are automatically executed in the user's exchange account with the same proportions as the Copy Leader. A portion of the profits obtained through Copy Trading is paid as a fee.

Minkyu Cho stated, "We hope all users can gain as much benefit as possible from investing using League of Traders. For professional trader groups, League of Traders can maximize returns through information acquisition, credibility enhancement through return certification, and Copy Trading fees. For beginner investors, Copy Trading provides a good opportunity to learn and study the investment methods of investment masters."

Additionally, League of Traders announced that they are preparing additional services to provide more information to users. Minkyu Cho said, "Recently, League of Traders has launched new features such as meme coin analysis and AI analysis tools. We plan to release a portfolio feature that integrates assets from decentralized exchanges (DEX) in the future. This will include building a DEX Leaderboard and enabling Copy Trading between centralized exchange (CEX) and DEX users."

"In the Future, the Value of Information Will Rise... Aiming to Be Partners for Virtual Asset Investors"

Meanwhile, the co-founders of League of Traders foresee that information-based investing will become a paradigm in the future virtual asset market.

John-Ting Li stated, "Although it is already the case, future virtual asset investments will be more data-driven in decision-making," and "Therefore, the value of information such as who is selling which virtual assets at exchanges and which virtual assets are attracting the attention of many investors will increase." He emphasized, "League of Traders aims to be the investment partner for investors in the virtual asset market."

Minkyu Cho also said, "Virtual assets have now become an essential investment asset. We hope investors can achieve outstanding results in the virtual asset market through the information provided by League of Traders."

They also shared thoughts on overseas expansion. John-Ting Li said, "After successfully establishing a foothold in Korea, we plan to focus on securing global users with the introduction of Web3." He added, "League of Traders already supports an English version, and as the user pool grows, the amount of investor data and the quality of services League of Traders can provide will also grow."