Upbit Customer Center Wins KMAC's 2026 KSQI Excellent Call Center Certification
Forecast Trend Report by Period
Dunamu, the operator of digital-asset exchange Upbit, said on June 5 that Upbit's customer center had been named an "Excellent Call Center in Korea" in the call center category of the 2026 Korean Service Quality Index, or KSQI, hosted by Korea Management Association Consulting, or KMAC.
The company held a certificate presentation ceremony on June 2 at its headquarters in Seoul's Seocho District, attended by KMAC officials including Song Kwang-ho, head of the Corporate Value Innovation Group.
The Korean Service Quality Index is an annual program that evaluates customer-contact service quality at major South Korean companies and institutions. A panel of professional evaluators selects outstanding call centers after assessing categories including service attitude, professional expertise, response accuracy, problem-solving ability and customer empathy from the perspective of actual customers.
Upbit's customer center received strong marks in the category for leading non-face-to-face channels for AI-based financial accident prevention, winning recognition for customer service capabilities tailored to the digital-finance environment and its differentiated service competitiveness.
The center operates a consultation system that responds quickly and accurately to customer inquiries while identifying and addressing risk factors tied to financial crimes such as voice phishing, impersonation scams and account theft at an early stage. It also provides tailored guidance and specialized consultations based on each customer's situation to help prevent financial accidents and minimize inconvenience.
Dunamu has also introduced an AI-based consultation support system to provide more consistent and accurate service. The company is also focusing on strengthening consultation capabilities to respond to changes in the digital-asset market and evolving financial fraud methods.
A Dunamu official said the KSQI recognition reflected the company's continued efforts to operate customer-centered services and improve consultation quality. Dunamu said it would keep working to provide trusted consultation services and deliver a top-level customer experience in the digital-asset industry.
