Ripple Signs Sponsorship Deal With Kansas Jayhawks, to Put XRP Logo on Uniforms
Summary
- Ripple signed an official sponsorship deal with the University of Kansas athletic program, the Kansas Jayhawks, including placement of the XRP logo on uniforms.
- The deal follows a rule change by the NCAA allowing corporate logos on Division I college uniforms in the US.
- Through the sponsorship, Ripple plans to expand financial and technology education programs for student-athletes and recruiting-linked programs for jobs in the tech industry for University of Kansas graduates.
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Ripple, the issuer of XRP, has signed an official sponsorship deal with a US college sports team.
Ripple recently struck the agreement with the Kansas Jayhawks, the athletic program of the University of Kansas, The Block reported on July 8. Under the deal, the Jayhawks will wear the XRP logo on their uniforms. The University of Kansas is the alma mater of Ripple Chief Executive Officer Brad Garlinghouse.
Cryptocurrency companies have already signed sponsorship deals with professional sports teams, but corporate logos on college uniforms were only recently allowed. Earlier this year, the NCAA revised its rules to allow Division I teams to place corporate logos on uniforms starting next month.
The sponsorship extends beyond marketing to include educational support. Ripple plans to support financial and technology education programs for student-athletes. It also plans to expand recruiting-linked programs to help University of Kansas graduates enter the tech industry.
Korea Economic Daily
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