IoTrust Rebrands DCENT After Eight Years, Expands Into Institutional and Premium Wallets

IoTrust, a South Korean digital-asset wallet company, is rebranding its wallet brand DCENT.

The company said on September 8 it will change the wallet’s English brand name to “DCENT” from “D’CENT,” removing the apostrophe. The Korean brand name will remain unchanged. The move comes about eight years after IoTrust launched the fingerprint-authenticated DCENT wallet in 2018.

IoTrust also unveiled a new wordmark and the brand color “DCENT Lime” to match the new name. Its new slogan is “Own your future, at ease.” The slogan reflects the brand’s direction of leaving ownership of digital assets with users while easing the burden of storage and management, the company said.

The core message of the rebranding is “Beyond Storage.” IoTrust said it aims to expand the role of hardware wallets beyond simple asset storage into a gateway for a wider range of digital-asset services, including staking and transaction approvals. The company plans to broaden DCENT’s business beyond storage to support digital-asset services spanning backup, recovery, management and utilization.

IoTrust also unveiled its premium hardware wallet, “DCENT X,” on September 8. DCENT X is a cold wallet that lets users review the contents of what they are about to sign on a 2.4-inch AMOLED display and approve it with a fingerprint. It includes both a touchscreen and fingerprint authentication.

Like IoTrust’s card-type cold wallet “DCENT S,” DCENT X also includes an asset backup and recovery function using a separate card. The feature is designed to reduce the hassle of writing down and storing recovery phrases manually by allowing recovery information to be managed on a card.

IoTrust is also strengthening its institutional business. The company recently introduced “DCENT Enterprise,” a digital-asset custody and management solution for institutions. The product includes internal-control functions such as multi-party approval, allowing organizations with multiple stakeholders to manage digital assets systematically under their internal standards.

IoTrust’s plan is to connect different user environments under the DCENT brand, from personal hardware wallets to institutional solutions. The rebranding marks a starting point for expanding DCENT beyond asset-storage devices into backup, recovery, management and utilization, the company said. It added that it will broaden choices for individual users through DCENT X and DCENT S while supporting asset-management environments for companies and institutions through DCENT Enterprise.

DCENT supports more than 100 blockchain networks, including Bitcoin, Ethereum, XRP Ledger and Solana, as well as more than 10,000 tokens.