Bloomingbit Unveils Institutional Digital-Asset Platform at EastPoint: Seoul 2026

Launch of 'Bloomingbit Terminal'

Bloomingbit, Hankyung Media Group's digital-asset news outlet, has unveiled Bloomingbit Terminal, a platform for institutional investors designed to reduce information asymmetry in digital-asset investing.

Kim San-ha, Bloomingbit's chief executive officer, introduced the platform on Sept. 28 at EastPoint: Seoul 2026, a global private Web3 conference held at the Westin Seoul Parnas in Seoul's Samseong-dong. He said the company developed the terminal after finding that institutional investors, like retail investors, struggle with fragmented information, unreliable data and information asymmetry.

"Over the past five years, we have focused on solving problems for more than 1 million retail investors, but we came to realize that institutional investors also face difficulties stemming from fragmented information, data that is hard to trust and information asymmetry," Kim said.

Kim cited two main challenges facing institutional investors entering the digital-asset market: a lack of fundamentals needed for investment decisions and limited access to nonpublic information. Unlike stocks, digital assets lack traditional valuation indicators such as earnings and financial statements, leaving investors more dependent on unstructured information including on-chain data, fund flows, regulatory developments and social media.

Bloomingbit Terminal, unveiled publicly for the first time that day, was developed through an exclusive partnership with New York-based digital-asset data firm The Tie. The platform combines The Tie's global institutional-investor data with Bloomingbit's market intelligence on Korea and Asia. It is designed to help institutions quickly identify assets and sectors worth watching, based on data covering about 1,600 digital assets, 5,400 companies and 8,500 investment firms.

The platform also includes real-time information analysis powered by artificial intelligence and an anonymous communication function for institutional investors. AI analyzes news, regulatory developments, US Securities and Exchange Commission filings and X in real time to provide information for investment decisions. Unlike general-purpose generative AI, the system responds using a separate database used by institutional investors. It also includes a messaging function that allows verified institutional investors to exchange views anonymously.

Kim also emphasized the importance of EastPoint. "Information online quickly becomes similar as every AI reads the same data and summarizes the same news," he said. "Ultimately, the most important information comes from meeting the people making decisions directly."

"In the AI era, networks that allow people to meet decision-makers directly will become even more valuable," he added. "That is why EastPoint exists."

Kim also pointed to expanding institutional participation in South Korea's digital-asset market. Under the Financial Services Commission's roadmap for corporate market participation, about 3,500 listed companies and professional investment firms are set to enter the market. Bloomingbit plans to develop Bloomingbit Terminal into a core information platform for institutional investors in Korea and across Asia.

Park Si-on, reporter / Lee Su-hyeon, Bloomingbit reporter